Black Friday is looming… but it feels like it’s been Black Friday for weeks already. With customers facing deal fatigue, what’s going to get them off the sofa and into retail destinations?
Spoiler alert: it isn’t spamming social media with more deals.
Here are 5 quick wins that could make a difference:
1. Elevate the on-the-day experience
Small touches – welcome hosts, free gift wrapping or “surprise moments” – can create an emotional lift without major planning.
2. Optimise your wayfinding and signage
Clear, compelling “what’s on today” boards and social coverage, signposting and window decals help customers navigate effortlessly and discover more reasons to stay.
3. Make social content useful, not noisy
Share Christmas gift inspiration, event updates and exclusives, plus real-time updates such as parking availability, quiet vs busy zones and late night opening hours. Content that genuinely helps someone decide to visit.
4. Spotlight local heroes
Give quick visibility to independent retailers or niche products already onsite. A simple carousel advert or reel can spark curiosity and draw footfall.
5. Use micro- incentives customers can redeem today
Instant rewards like “show this post for a small freebie”, spin-to-win wheels, or on-site activity trails can drive engagement without deep planning.
Need some more direction or an extra pair of hands to make it happen?
Get in touch: laura@sparkedmarketing.com
Sparked. Marketing that moves peopl, places and possibilities. 
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